The phrase refers to a specific line of children’s apparel sold by a major American retailer. This line encompasses a variety of styles and sizes for both boys and girls, often featuring playful designs, durable fabrics, and affordable price points. An example would be a brightly colored, patterned sundress available in toddler sizes.
This particular brand is significant in the children’s clothing market due to its wide availability, affordability, and inclusivity in sizing and design. It addresses a need for practical yet stylish clothing for children, often appealing to parents seeking value and durability. Launched several years ago, the brand has grown to become a recognizable and popular choice for many families.